With all the talk of social media, pay-per-clicks and search engine marketing, the one form of marketing that performs the heavy lifting online is email marketing. Glascot Media provides strategy, design, delivery and cutting edge reporting tools to craft an email marketing campaign that delivers the results you need at an affordable price.
According to the Direct Marketing Association, email marketing has a return on investment (ROI) of more than $57 for every dollar spent, a figure that is 150 percent greater than the ROI for non-email online marketing. Did that get your attention?
Glascot Media provides the following email marketing services:
Strategy. We will consult with you to determine your marketing objectives and define your strategy and campaign. We will also help you develop an effective mailing list through your existing customer base and the best way to build your list through new visitors to your Web site or brick and mortar establishment.
Design. We will design a template to brand your business with your target market. If you choose to use our self-service email marketing, you will be able to send a professional looking email campaign using our custom-made template that will be as easy to make as typing an email. If you want us to manage your campaign, we will create custom emails tailored specifically for your promotion.
Delivery. A great designed email will only get you so far. The biggest hurdle to your email marketing efforts is delivery. As you know, one of the most intrusive aspects to email is spam. Because of the problem with spam, internet service providers implement systems to try and weed out such email. This creates challenges to legitimate email marketers, because no two filtering systems are alike. Because of this we use cutting edge tools that test your design. We test against all the major internet providers and to make sure it can be seen in all major email clients. This will maximize delivery to your subscribers.
Statistics. Probably no other form of marketing can be tracked as effectively as email marketing. In permission email marketing you know who your customer is because they signed up to receive your email and due to tracking codes placed in your email, you will be able to track who receives, opens, reads, clicks and purchases.
According to the Direct Marketing Association, email marketing has a return on investment (ROI) of more than $57 for every dollar spent, a figure that is 150 percent greater than the ROI for non-email online marketing. Did that get your attention?
Glascot Media provides the following email marketing services:
Strategy. We will consult with you to determine your marketing objectives and define your strategy and campaign. We will also help you develop an effective mailing list through your existing customer base and the best way to build your list through new visitors to your Web site or brick and mortar establishment.
Design. We will design a template to brand your business with your target market. If you choose to use our self-service email marketing, you will be able to send a professional looking email campaign using our custom-made template that will be as easy to make as typing an email. If you want us to manage your campaign, we will create custom emails tailored specifically for your promotion.
Delivery. A great designed email will only get you so far. The biggest hurdle to your email marketing efforts is delivery. As you know, one of the most intrusive aspects to email is spam. Because of the problem with spam, internet service providers implement systems to try and weed out such email. This creates challenges to legitimate email marketers, because no two filtering systems are alike. Because of this we use cutting edge tools that test your design. We test against all the major internet providers and to make sure it can be seen in all major email clients. This will maximize delivery to your subscribers.
Statistics. Probably no other form of marketing can be tracked as effectively as email marketing. In permission email marketing you know who your customer is because they signed up to receive your email and due to tracking codes placed in your email, you will be able to track who receives, opens, reads, clicks and purchases.
This is valuable information that will enable you to better target your online marketing efforts and provide you with important information about your customers and clients.
Subscriber Management. We give you full control over your subscribers, providing you with secure online access to tools that will allow you to add, delete, import and export subscribers. If you don't want to be bothered, we can handle those chores for you as well. We also implement an email sign-up form on your Web site that is integrated with your account that will allow people to subscribe to your email. Bounces and unsubscribes are processed in the background without you doing anything so your list remains always up to date.
Compliance. As a partner in your email marketing efforts, we will make sure that you stay compliant with the requirements of the CAN-SPAM Act of 2003. First, campaigns delivered through our services must be 100% opt-in, meaning that the recipient signed up to receive the email.
We do not allow campaigns using harvested emails. People who subscribe to your email actually want to hear from you and are a better target for your marketing message than someone who will send your message straight to junk mail or report you to their ISP.
Second, each email will always contain in the footer a prominent unsubscribe link and your physical mailing address. It is important to comply with these and other aspects of the CAN-SPAM Act because you can be sued to the tune of $11,000 per recipient, accident or not. As your partner in your email marketing effort, we will make every effort to insure that you stay on the right side of email marketing compliance laws.
We stay on top of the every changing email marketing landscape. Whether you need a high impact design for your latest sales promotion or you need an email newsletter for your civic or church organization, we provide an end-to-end consulting solution to meet your email marketing needs.
Our email marketing solutions do not have any minimums or any monthly fees. Contact us today for a free evaluation of your needs and find out how affordable and effective email marketing can be.
Subscriber Management. We give you full control over your subscribers, providing you with secure online access to tools that will allow you to add, delete, import and export subscribers. If you don't want to be bothered, we can handle those chores for you as well. We also implement an email sign-up form on your Web site that is integrated with your account that will allow people to subscribe to your email. Bounces and unsubscribes are processed in the background without you doing anything so your list remains always up to date.
Compliance. As a partner in your email marketing efforts, we will make sure that you stay compliant with the requirements of the CAN-SPAM Act of 2003. First, campaigns delivered through our services must be 100% opt-in, meaning that the recipient signed up to receive the email.
We do not allow campaigns using harvested emails. People who subscribe to your email actually want to hear from you and are a better target for your marketing message than someone who will send your message straight to junk mail or report you to their ISP.
Second, each email will always contain in the footer a prominent unsubscribe link and your physical mailing address. It is important to comply with these and other aspects of the CAN-SPAM Act because you can be sued to the tune of $11,000 per recipient, accident or not. As your partner in your email marketing effort, we will make every effort to insure that you stay on the right side of email marketing compliance laws.
We stay on top of the every changing email marketing landscape. Whether you need a high impact design for your latest sales promotion or you need an email newsletter for your civic or church organization, we provide an end-to-end consulting solution to meet your email marketing needs.
Our email marketing solutions do not have any minimums or any monthly fees. Contact us today for a free evaluation of your needs and find out how affordable and effective email marketing can be.